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How to Choose the Best Priced Item

Compare shelf prices and unit prices so you can pick the better value between two similar products.

How to Choose the Best Priced Item: step-by-step guide

Comparing prices takes a quick look at two numbers on the shelf tag. Watch the video, then try it in a store.

  1. Pick up two products that do the same job, such as two boxes of cereal.

  2. Find the shelf tag under each one and read the big price.

  3. Look at the smaller unit price on the tag, such as the price per ounce.

  4. Compare the unit prices. The lower unit price is usually the better deal.

  5. Check the size to make sure you will use it all before it goes bad.

  6. Put the item you chose in your cart and put the other one back.

Helpful tips

  • A sale price is only a deal if it is something you were going to buy.
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